WASH, DON'T WHINGE
Your hair and beard are a single entity when it comes to cleanliness, as much as you don't want to hear it. Beards need regular washing and so does the skin under them. Use a facial wash just as you'd use shampoo on your hair. This will not only work to keep the hair and skin in good condition, but will also wash away all the dirt, pollution and breakfast your beard collects over 24 hours.
Growth can get a tad itchy in its early days, but the use of a moisturising gel like NIVEA Men's revitalizing Q10 formula will help alleviate the scratchy feeling and hydrate underneath. Bonus: the gel formula won't leave a crunchy residue on your barb.